Niche & Identity
A guided session where you do the work in real time, with a framework to think through, space to reflect, and help refining your niche until it actually feels right.
- Demographic vs psychographic niche: why one fills your caseload while the other leaves you waiting.
- Mapping your intersection: where your lived experience, passion, and clinical expertise meet. Your niche isn't something you invent. It's something you uncover.
- Validating against real demand: so you're building around a gap that actually exists in the market you work in.
- Claiming your specialty with confidence: and working through the imposter syndrome that shows up the moment you decide to stop serving everyone.
You leave with a written, validated niche statement you're ready to build your practice around.
